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About Us

Stefanie Schwartz founder of Chuchka with round towel Stefanie Schwartz founder of Chuchka with round towel Stefanie Schwartz founder of Chuchka with yoga mat
Chuchka [ch-uh-ch-k-uh]. 
1. Derived from Yiddish. Meaning trinket or collectible


Chuchka is for the modern, everyday woman. We are the ultimate trend-setters who appreciate stylish and luxe items at an affordable price. We are fashion forward. We are your go-to store for coveted lifestyle items that will last.


At Chuchka, we understand that fashion and lifestyle trends are forever changing – and we love that! But we also have a not-so-secret love of ‘collecting’ new additions for our wardrobe each season, which can be costly. That’s why Chuchka sources, creates and designs only the most beautiful and sustainable fashion wares that are trans-seasonal, meaning you’ll always be on-trend. 


A pursuit for the ‘creative life’ led founder, Stefanie Schwartz, to follow her passion for design and product development. Disappointed with the lack of fashionable and high-quality products at a reasonable price, Stefanie knew there had to be another option. Her desire to source beautiful yet cost-effective fashion led to the creation of Chuchka, which quickly gained a loyal international following due to our quality trend-setting fashion and accessories that won’t break the bank.


Chuchka offers the most sought-after lifestyle items, from our best-selling neoprene bags and lust-worthy round beach towels, to our funky yoga mats and luxe homewares. With these ‘chuchkas’, you’ll have your lifestyle wardrobe sorted for good.