For us, an It Girl is someone who shows up in the world unapologetically as herself, embraces all sides of herself (even the daggy ones 🙆♀️), and embodies those positive qualities that inspire us to share our own unique spark with the world ✨. We're talkin' courage, joy, charisma, humour, kindness, warmth, sincerity and our all-time fave - goofiness 😁.
Get ready for an onslaught of inspo babes!
Australia’s fave Holistic Nutritionist, Author and founder of JSHealth, Jessica Sepel is making big waves in the health and wellness space with her relatable body-talk and “Un-diet Method”. Jess teaches us to treat ourselves with kindness and eat food that makes us look and feel good, but also makes us totes happy 👌👌👌.
For a gorge, but super busy, lady like Jess, we love our Koto Vegan Leather Tote in a luxe butterscotch caramel shade, which is super roomy and perfect for ladies on the go.
Our fave British wellness babe, Deliciously Ella is transforming the way Brits eat one delicious energy ball at a time. An advocate of plant-based living, you get loads of recipe inspo to sneak in more veggies and other healthy nosh in your life. Also a recent mumma, she’s all about uncomplicated recipes and simple real food, which is all kinds of refreshing in our busy modern world!
A new mumma and yogi who's all about that natural life we reckon Ella would love our Florina Cork Eco Yoga Mat boasting antimicrobial properties and free of toxic materials.
The dynamic, hilarious and fiery duo behind the @almost30podcast, we can’t get enough of Lindsey and Krista’s chats, commentary and interviews exploring “the transition from our twenties to our thirties”. For conversations spanning all things health & wellness, relationships, business and life, you’ll soon be hooked on what these ladies are dishing out 🎙️.
For these ultra creative and busy babes on-the-go, we recommend our neoprene gym bags which double as a super practical, yet stylish, carry on and travel bag.
We love Lauren for being unashamedly herself, not being afraid to ask "silly" Qs, and her relentless hustle and pursuit of livin’ dah good life with “major realness” as she'd put it. Hosted by herself and hubbie Michael Bosstick, The Skinny Confidential podcast and blog covers all the important and fun things from beauty, wellness, fitness, entrepreneurship, and mindset with a mixed bag of interesting and inspiring guests. Plus lots of A-grade LOL-worthy banter between the duo 😆. You'll be hooked in no time!
Just sayin' this super babe knows how to rock a leopard print, so our Kalli Neoprene Tote (white external neoprene, with internal reversible leopard print) would certainly integrate in her wardrobe.
A millennial thought and business leader, Peta is on a mission to change the business landscape through conscious entrepreneurship and leadership via @theearthessco. Her words will smack you in the face, make you chuckle like a fool and give your all the deep feels! Do yourself a favour and read her latest game changing book Earth is Hiring.
A recent mumma who's on the go, we think Peta would really rock our Neoprene Nappy Bag with a fun printed detachable strap, perfect for working mums with a full life.
Cracker of jokes and natural beauty expert, Emmily Banks is who we turn to for the latest intel on all the best natural and organic beauty goodies, as well as cultivating beauty from the inside out over at @depthsofbeauty. If you follow her stories, you’ll also soon discover the gal has a wicked sense of bohemian and beach inspired style which she rocks on her bike, skateboard and working in cafes 🤙.
This babe is typically on the move, so our neoprene backpacks are a perfect choice. Our new Flora Neoprene Backpack with abstract floral print is a stylish accompaniment for weekend adventures and sweaty nature hikes.
Meet Lacy Phillips, the lady behind To Be Magnetic, a program and podcast helping ladies shed their inner critic and grow into their highest, most authentic self. This lady (who, side-note, really knows how to rock a hat and neutral colours) wants to help you “Manifest The Life You Deserve” via a process “rooted in psychology, neuroscience and energetics” 🌟 - hey, we can get on board with that!
Lacy is all about the natural fibres and minimal look, so our pick for her is the Bekir Turkish Towel, made of luxurious 100% soft cotton - a beautiful throw for the couch or sun blanket to catch some Vitamin D outside.
If you’re a fan of podcasts in the health, wealth and wellness space, you’re bound to be a fan of the Melissa Ambrosini Show, a lady, who’s the epitome of “cutie pie”. Featuring an incredible lineup of guests in the health, business and spiritual space, you’ll walk away from each episode inspired and jazzed up to live yah best life and be your best self 👑.
Melissa loves getting back to nature making our Flora Neoprene Tote a great pick - super roomy and monochrome with mega nature vibes.
A Global Adidas Ambassador, Founder of @HBFIT, DJ and recent author of Do What Feels Good you don’t get much cooler than Hannah Bronfman. With a killer wardrobe that’s sporty meets fashion maven, a fearless attitude, super cool locks, and the glowiest skin one did ever see, it’s not hard to see why we’re big fan girls of this babe.
Always on the go - travelling, "gyming", dancing, speaking gigs - this babe needs our neoprene gym bag in Indie to fit all the things - and the tiger print adds a stylish edge that shows she means business.
Queen of healthy dessert creations / cookies / pancakes, and fellow nut butter fiend, be warned - hers is not an IG feed you want to skim on an empty stomach. You’ll be doing all the salivating and probably need to block out your next Sunday arvo for a leisurely baking sesh post this hefty dose of recipe inspo.
As a new mumma Rachel could definitely use our Coco Neoprene Nappy Bag in Khaki with extra compartments to house all those bub essentials.
A powerhouse lady who will light a fire in your belly and guide you toward full self-expression and BOLD authentic living. It’s hard to play small with this lady in your ear pushing you to level up in all areas of your life 🙌, with her no BS flavour and go get ‘em attitude 👊.
We thank Candice Kumai for teaching us all about Japanese wellness secrets 🍵. Not only is she an all-round babe who's unapologetically living her best life, she’s also full of wellness wisdom nuggets, spunk that will make you laugh, and high-vibe hustle that will no doubt rub off on you.
Another stylish traveller, our eco-friendly Leon Mexican woven tote made of recycled plastic would look amaze on Candice.
The OG of business coaching and training in the digi space, Marie Forleo is the creator behind B-School and her incredibly popular and hilarious channel MarieTV. If you’re all about aligning your work with your values and creating a soul-centred biz on your terms, check it out! She’s also been described by Oprah as “a thought leader for the next generation,” which pretty much says it all 💁♀️.
We love a more elegant look on career lady Marie - our long line Neoprene Tote in Charcoal is the perfect mix of sporty and chic.
Jeannette Ogden, the lady behind shutthekaleup proves “mom life” 👶 can be mega cool and stylish too. Why do we love Jeanette? She’s as real as the real food philosophy she preaches on her blog (like, super real). We love a down to earth mumma who reminds us to relax and forget about trying to be perfect, cause life’s about balance, nourishment, play, and having oodles of fun!
A stylish and modern young mumma, Jeanette could use our plush Allora Velvet Bum Bag for quick access items while out with the kiddies.
This fun Aussie sister duo, Felicia and Diana, inspire us to hit our fitness and health goals with their badass training tutorials, nutrition knowledge, and general positive vibes. If you love a sporty vibe, look no further than their bangin’ feed for some athleisure inspo. You might even feel inclined to drop a few squats mid-scroll 😉💪.
For this active duo, the Dani Neoprene Ladies Gym Bag is a no-brainer - the black & white monochrome palette with snakeskin will work perfectly with their sexy atheleisure looks.
The original #girlboss, this badass lady reminds us it’s okay to be your eccentric, sometimes cray, self AND a serious businesswoman. Not to mention Sophia’s as stylish as they come. One to follow for a big dose of female empowerment and reminder that us ladies rule (the 🌏).
Host and founder of Soul on Fire podcast, The Balanced Blonde aka Jordan Younger is another lady with a big presence on the health and wellness scene. Jordan shares openly about her personal health struggle recovering from Lymes disease reminding us we are not alone in our challenges. Her interviews with renowned guests delve into more esoteric topics like astrology, life purpose, and manifestation 🌠.
For a spiritual yogi like Jordan, the Eyes Cork yoga mat is just the thing to inspire a deep yet playful practice.
Meet our fave Aussie gal next door, Lola Berry, (if the gal next door is also a yogi and nutrition whizz). We love Lola for her down to earth Aussie vibes (“too good”) and for keepin’ it real all day erryday. She’ll make you crack up on the reg' and increase your usage of "totes" 🐨.
We reckon the ultra cool and sporty Marlo Neoprene Tote would look wicked sick on Miss Lola.
Hope you enjoyed our round up of top instagram influencers for EPIC healthy living!
Who have we missed tribe? 🤔
We'd love to know the ladies inspiring you right now. Let us know in the comments!
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